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Hans de Waal - Founder & CEO Arero7
Founder

Hans de Waal

Founder & CEO

I've spent 20+ years building, fixing, and transforming enterprise systems across the globe. Arero7 is the distillation of everything I've learned about what actually works — and what doesn't.

The Journey

Two decades of building

Every framework, every product at Arero7 comes from patterns I've seen work — and fail — across industries, continents, and technology generations.

2026 — now

Arero7

Founder

Building the intelligence layer enterprises are missing. LEAPED framework, IntelWeaver, UDF, AI Voice Order — all born from patterns that kept repeating across every enterprise I've touched.

2019 — 2025

Global Director, Technology

Lineage

Led technology transformation for the world's largest cold storage company. Unified disconnected warehouse systems across 400+ facilities. This is where the need for a universal enterprise ontology became undeniable.

2010 — 2019

Enterprise Architecture & Delivery

Multiple enterprises

Designed and delivered integration architectures, data platforms, and digital transformation programs. Worked across logistics, manufacturing, retail, and financial services. Saw the same patterns everywhere.

2003 — 2010

Consultant

Accenture

Started in COBOL. Ended in cloud. The contrast taught me that technology changes fast, but enterprise problems stay remarkably consistent. That insight drives everything I build today.

The Why

Why Arero7

After two decades I kept seeing the same thing: enterprises invest millions in systems, but they never connect. Every new project reinvents the data model. Every AI initiative stalls because there's no foundation to build on.

Arero7 exists because I got tired of solving the same problems over and over without a reusable answer. LEAPED is that answer — a universal ontology that gives any enterprise a starting point. IntelWeaver automates the discovery. UDF makes it operational.

Most consultancies leave you with a report. I'm building the intelligence layer that every enterprise needs — and the products to deliver it.

Pattern in Practice

What this looks like in practice

Global Cold Chain Logistics · 400+ Facilities

Unifying a fragmented enterprise

Warehouses across continents, each with their own systems, their own definitions of "customer", "product", "location." No shared language. No single view. Every integration was custom. Every report was a reconciliation exercise. We built a unified data model that mapped the entire operation to common entities — the pattern that later became LEAPED. The result wasn't just a data project. It changed how the organization understood itself.

14→1
system definitions unified
60%
less integration rework
400+
facilities connected
Growing Team

The team is expanding

Specialists in enterprise integration, data engineering and academic research are joining the Arero7 network. More to announce soon.

🔧 Enterprise Integration
📊 Data Engineering
🎓 Academic Research
Partners

Strategic partnerships

We are building a select network of consultancy and technology partners across the Benelux. Partnerships are currently being formalized.

🤝 Consultancy Partners
⚙️ Technology Partners
🏢 Channel Partners

Interested in becoming a partner? Let's talk

Let's build your intelligence layer

Whether you have a complex challenge, want to explore a pilot, or just want to talk enterprise architecture — I'm always up for a good conversation.